On my way to BlogHer '11

I’m leaving this morning for the BlogHer conference in San Diego! I think this year’s BlogHer conference is going to be about 3000 people, our biggest ever. On our site I wrote up a quick round-up of mobile apps you might want at a conference as well as a brief explanation of securing your wireless connections with a VPN service — a “geeky conference prep” post. BlogHer also has a useful mobile app for the conference itself with maps of the convention center, the speakers and sessions, and the capability for people to build a schedule for themselves.

At this conference I’m moderating a panel on what happens when your blog goes viral, with Ashleigh Burroughs of The Burrow, a blogger who was shot by Jared Loughner in Arizona; and Nerdy Apple Bottom who suddenly was the subject of intense media coverage for her post on her son’s Halloween costume when he dressed up as Daphne from Scooby Doo. Both bloggers’ real names were revealed as a result of their sudden fame and they got thousands and thousands of comments and emails; months later they’re still fielding the effects.

I’m also running a Geek Bar session on “Internet Sleuthing” and another, with Skye Kilaen, on recovery from “Blog Disasters” — what to do if your blog goes down or is hacked, how to prepare to recover your data and rebuild your site. For the Sleuthing session I’ll talk about how to track people down and why you might need or want to do that as a blogger. The Geek Bar sessions are 15 minute workshops in small groups, repeated over a 1.5 hour time slot and I expect to give a mini-talk and then open it to hands on work and group discussion. It should be an interesting format and I think will also result in good social contact for the 5 people in each mini-workshop session, who will get to know each other in the process!

This year’s “disaster recovery” Geek Bar talk will be a good continuation of my longer talk last year, Fight Spam and Hackers! which was basically computer security 101 for BlogHer’s community of women who are very heavy users of social media and blogs and who are running their own sites but who may not have had the cultural background in geekery to have ever thought about how to crack a password. I brought up issues of privacy and anonymity, a subject that we talk about quite a lot as bloggers and as women, and tried to frame them in the context of our gender.

At BlogHer DC and Boston in 2008 I was on a panel called Blogging Basics: 6 steps to personalize, polish, and promote your blog which was a concrete list of ways to improve your blog. I still have people come up to me and tell me that they use the tips we gave in this talk! Especially the suggestion to print out your php code and css, and mark it up with a highlighter and notes in order to figure out what it’s doing and demystify it. In DC and Boston we also had a sort of Geek Lounge area set up for people to do hands-on work with their blogs in an informal setting; Sarah Dopp and I ran around the room talking people through tech support issues and usually everyone at a table would start to help each other out and collectively would know much more than they realized they did.

At these “geek” tracks it ends up being a mix of the more programmer or web dev types of BlogHer attendees and people who want to learn that stuff. The track is kind of a mini-She’s Geeky and leads to fabulous “hallway conversations” every year. The conference itself is amazingly lively and vibrant, with around 60-80% of attendees *and speakers* new to the conference and a very high percentage at their first tech conference ever. The conference tickets are cheap because we are highly and I mean *highly* sponsored by companies, with a huge expo hall of sponsor booths and all sorts of weird swag and contests and parties and sometimes individual people wandering around handing out bags of stuff. I think it was the year we were in Chicago that I came back with a pink Swarovski crystal covered Bluetooth headset, a vibrator, and a waffle iron in addition to Free Samples of about 5 kinds of detergent, snack food, retractable usb cables, flash drives, and I don’t even know what else. Everyone is kind of overwhelmed by the rush of women who are pair-bonded with their laptops and the joy of meeting people who you’ve read online for years especially when you find they are even more interesting in person. For myself I also really enjoy seeing the range of expertise people have and what kickass speakers they are — and wonder, are other conferences looking at our speaker list and using us as a resource to diversify their own talks and panels? I’m sure that happens to some extent but it should happen more.

I meant to write up a retrospective of my experiences at each of the BlogHer conferences but that will have to wait for another post! Meanwhile, enjoy this cute photo of me and my sister at BlogHer in 2006. That year we were inspired by the many online discussions of What To Wear to BlogHer especially to the big central party. In a sort of protest against worrying so much about what to wear anywhere, we wore ball gowns to the party and pretended to have a drama filled argument at the edge of the pool and then pushed each other in.

Anyway, I look forward to another fantastic conference and am going to drive down to San Diego the long way, down Highway 1 and 101!