No Sweat: a startup idea

Today I was looking at my pajama pants and thinking about how they were produced. I’ve seen my sister sew fleece pajama pants and it doesn’t look very difficult. So, to make these, someone or some clothing label company decided to product pajamas, they would have the label “Coffee Time” and be distributed through Mervyn’s, and they lined up some factory in China to produce the pants. I haven’t the foggiest idea how that industry works.

However, I have watched from the sidelines as Etsy people got popular and started outsourcing their “DIY” craft work to other crafters and then overseas. I got to thinking suddenly about Ravelry and other social software for crafters. They are extremely robust. Many people have small independent businesses based on DIY web tools.

As I thought of all this I also thought of Kevin Carson’s book The Homebrew Industrial Revolution and his conviction that we can use tech to reinvent mass production.

I do think there is a startup idea in here. Write something like Ravelry that would have a component that allows people to associate themselves in cooperatives to produce stuff. That way there could be some help with buying materials, people could share out the work and fulfill orders, but retain their individual identity as crafters and artists with a particular style and following. But if 1000 people suddenly want to buy crocheted meerkat Doctor Who dolls for christmas presents, and only 2 people are making them, a bunch of other crocheters might temporarily associate to make some money and make a bunch of people happy. It could work well. Not as “mechanical” as Amazon Mechanical Turk, but with a sort of DIY Flash Mob Capitalism vibe – and without the sweatshop. People shouldn’t have to incorporate to work together.

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